Monday, 15 December 2014

Evaluation

Molly - 
Overall, I believe the production of our animation was relatively successful. It met our original requirements and planning, and the story didn’t change during the production of it. Certain aspects needed to be changed during the production, for instance the ending – when the chick is meant to be hit on the head, and have the dizzy stars around him, but instead we changed it so that he runs away from the rock coming towards him. The main obstacle that we overcame was the actual program that we used to create it. Adobe flash player was extremely confusing, however after watching this tutorial on it – it began making much more sense, and we could continue with the production confidently. https://www.youtube.com/watch?v=wNzjC_6qk-8

I contributed to the production just as equally as the fellow classmate I was working with. I contributed during the learning of how to use flash player, and it was my turn first to create the beginning part of the animation. I then got to transfer my experience on skills during the next lesson to my partner, as it was then her first time of using flash. From then on we took it in turns to continue creating the animation. I am also very pleased with my contribution of the last scene where the older chick throws the rock and the other chick runs away.

I think the technical and aesthetic qualities of our production were extremely artistic and successful. We created the background from scratch, and added in the fence and sign from Google images. We also got the chick online, and we were very successful in making this chick seem our own, by changing certain positions in adobe Photoshop, and my skill set. 

Our original research requirements and target audience, in my opinion were met. Our research requirements were that we made it humorous, and animated. The only thing requirement that we didn’t contain was that the audience thought speaking was a good idea to include in the animation, as they said it was the only thing they would change from our focus group video – The Cat Came Back. However we feel this was over-doing the animation, and giving ourselves too much work. Our target audience was around 8-14, and I feel that we successfully included the correct contents in order to entertain (purpose) our audience. It is entertaining as it is humorous and exciting.

We didn’t really need to make any modifications after completion, because we made sure that during the process we included everything. The only modification we made was editing the music. We are still using the same background music, but we added in some sound effects such as ‘Dun Dun Dunn’, which made it slightly more interesting, as it was quite repetitive.


I feel that maybe yes, if more time and resources were included, the animation may have been more professional looking. It could have been more advanced, with a bit more extra time on learning how to use flash, we may have been able to show off some extra skills. Other than this, because it was made from scratch, with no experience – it was very successful.  

Katie -

Does your animated short film meet the original requirements of your groups pitch and planning? How did you overcome obstacles?

I believe that our final animation met the original requirements of our group pitch and planning, and there were no big changes when making the animation. The focus, target group, storyline and music all turned out how we planned. However, we did not fully stick to the storyboard and the timings of our original plans. For example, the fourth shot was planned originally to be a close up zoom in shot of the grass with the chick food on the grass. However, this was not possible as we had to lock the background previously so nothing in the background would change, so this also meant that we could not change the background to a different shot, so unfortunately we had to keep the same background throughout the whole animation. This also meant that we could not do the next shot, shot 5, which was an extreme close up of the chick spotting the food after searching around the field. This was obviously annoying for Molly and I, as we wanted to stick closely to our first plans. As a result, this meant the timings were not as we planned as these shots meant our timings were not the same. Our initial idea for the software we were going to use was Adobe Flash Player, and we stuck to this idea. We thought that this programme would be easy and simple to use, however if we were to do it again, we would use a different programme that we know better. We watched tutorials on YouTube such as https://www.youtube.com/watch?v=eVzCPVt3Txs called ‘How to use Adobe’ and tutorials online such as http://www.adobe.com/devnet/flash/learning_guide/animation/part03.html which helped us overcome many obstacles and gave us an idea of how to use key frames and animate the chicks. Although helpful, Adobe was quite difficult to use because we had no previous experience on the software.

How did your role contribute to any possible successes?

Throughout the task, Molly and I worked a lot on the animation together because we had similar ideas and we found working as a team easier than working individually and putting our work together. In addition, on Adobe it was not possible to put two creations together so we had to always work on one computer at a time while creating our animation. We used Photoshop a lot for our piece because we had to change the movement of the chick various times so we could put different positions in the key frames. Molly did the work on Photoshop because she knew a lot about Photoshop and used it in her photography lessons. My role in the animation was adding key frames into Adobe which meant the chick was being animated and doing a lot of the creative side of the project, such as picking characters and designing the background for the animation.

Does it meet your research requirements and target audience? Is it fit for purpose?

Our animation meets the requirements and target audience we had originally thought of which was 8-14. We wanted our animation to be comical and entertaining to a young audience, and in my opinion I think we achieved that goal. Our animation is funny and simple, just like we wanted it to be, so we know that for this age it is fit for purpose. We also made sure that our animation met our research requirements and we always had in mind our feedback from the research we did, such as the focus group and questionnaire. One requirement that we didn’t use from our feedback from the focus group was that we didn’t include speaking in our animation. If we had more time, this could have been possible however we were pushed for time and didn’t want to over complicate the animation.

Were there any modifications after completion?

During the process of making our animation, we stuck to our initial ideas quite closely. This meant that we didn’t really need to make any modifications after completion because we included everything we needed to. When we exported our animation to ‘iMovie’ and this is when we made a few modifications just before completing our piece. We added in happy chirpy music from YouTube and found a ‘dun dun dun’ sound effect on YouTube as well and we inserted the sound effect when the chicks look at each other after the little chick eats the big chicks food, which made our animation more interesting when some shots were quite long.

Could the product be improved with more time and resources?

With more time and better resources, our animation could definitely be improved. There are some pauses throughout the animation where the chicks are staring for a long time, as we needed to make the animation longer. With more time we could have made both of the chicks do more and we could have made it longer and more detailed. In addition, if we had longer to do the animation we could have included speaking, just like our inspiration ‘The Cat That Came Back’. Finally, if we were able to have longer on the project, we could have had more time to get to grips more with Adobe Flash Player and we would have had the time to look at various tutorials to help us with our animation.

Throughout the process of the production, we managed to share the job roles equally, which is what we planned to do at the beginning. We made sure that we took it in turns to either be working on adobe or writing up our production schedule for what we did that lesson. It took us approximately 3 weeks, which was slightly over our original time limit, however we did exactly what we planned to do in order in this time. We agreed at the beginning that we would share every role, and we did this very well during the creation of our animation. 







Monday, 20 October 2014

Risk Assessment 2



This is our film production risk assessment 2. This includes any hazards that whilst production might increase risk to is. The three main hazards for us include: computers and the fact that our whole production to going to be computerised which may be a problem as we could loose all our data, our work being only saved fully on one of our computers so we must remember to put the animation on various platforms as a saving method, and finally we need to be careful of wires when charging our computers as this could be a hazard if we trip up on them while working. All of these hazards would affect only us two (Molly and Katie) as we are the only ones working on the animation, producing and editing. To prevent these risks from happening, we will make sure that we are constantly backing up our work, and saving everything that we do and we need to put the wires to one side and remember where they are at all times so we do not trip up on them and get injured.



Monday, 6 October 2014

Risk Assessment 1



Risk Assessment for initial ideas for our animated short film


Copyright is a legal right that was created by the law of a country, which grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their effort. Copyright is a form of intellectual properly applicable to any expressible form of an idea or information that is substantive. Copyright protects the physical expression of ideas. As soon as an idea is given physical form, e.g. a piece of writing, a photograph, music, a film, a webpage, it is protected by copyright. Copyright is a property right and can be sold or transferred to others.

Intellectual property rights are the legally recognised exclusive rights to creations of the mind. Owners are granted certain exclusive rights to a variety of assets such as musical, literary, and artistic works, discoveries and inventions, and words, phrases, symbols and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress and trade secrets. Intellectual property is either protected automatically from theft or copying, or it can be register it to protect it. By knowing your rights and having the right type of protection, you can stop people stealing or copying: the names of protects or brands, inventions, designs or the look of a product or things that are written, made or produced.

Our animation is fully original as our characters, storyline, music and ideas are all made up by ourselves, so we will have copyright as our company. We could also put trademarks on our company and characters if we feel this is appropriate. Our animation is completely unique, we have not taken ideas or character designs from any other company, and the music we use will be totally original. Therefore, we do not have to contact anyone for permission to make our 2D animation. One thing that we will have to do is contact the BBFC in order for our animation to be rated. We would have to submit our animation so it would be under the catefory U so it would be appropriate for children.

The British Board of Flim Classification (BBFC) is a non-governmental organisation, founded by the film industry in 1912, is responsible for the national classification and censorship of films. The BBFC is the United Kingdom’s regulator of film and video, providing age ratings such as U, PG and 12A. They are a designated body so have the legal power to rate films and sometimes even cut or reject works. All decisions are based on public consultation and guidelines, which form a contract between the public, the film industry and the BBFC. The BBFC’s aim is to ensure that children, and all film viewers are protected from harm and illegal material and that they can make informed decisions about their viewing choices. We will need to contact the BBFC in order to publish our animation to the public so it is made a U rating, suitable for all ages, especially children which is who our target is.

BECTU is a trade union in the United Kingdom, it has around 25,000 members who work in broadcasting, film, theatre, entertainment, leisure and interactive media. BECTU is financed entirely by individual subscriptions from members. Any individual working in the sectors covered by BECTU in the UK can apply for membership. This is something we could potentially apply for.




Evaluation of quantitative research



Evaluation of Quantitative Research

This is an image of our quantitative research.We chose to look at popularity percentages of various children's animations because we wanted to see whether they were liked or disliked within the public. We thought this would be helpful to us because we could see whether or not animations with animations in were more popular than ones without.

We looked on the website rotten tomatoes, which gave us figures and ratings of the most popular 2D Disney films. all of the films listed are aimed at children and all have the highest scores, all 70% and above. This is relevant to us, as they're aimed at the same age group as ours. We also noticed that all of them include animals, which is a great result due to our main character being an animal. From this research we have gathered confidence, as we now know children's animations are always popular, and we will have a good audience to make our animation successful.